Campaign concept:
Health within reach.
Supporting Copy:
Exams and check-ups with quality and convinience, without going out of your way.
Find your nearest lab.
Find your nearest lab.
Labs a+ | Awareness campaign
Context Labs a+ is a healthcare lab that offers diagnostic tests, exams, and at-home healthcare services, with over 40 locations across Rio de Janeiro. Challenge Highlight the brand’s capillarity and convenience showing that exams and check-ups can easily fit into everyday life, without disrupting it. Idea Healthcare shouldn’t feel like a detour. It should be part of your natural path.So we positioned Labs a+ as something that’s already within your routine: always nearby, always accessible.