Campaign concept:
Reconnect with your inner adventurer.
Jeep | Reconnect with your inner adventurer
Context Jeep identified a segment of former customers who hadn’t repurchased the brand. Idea On Children’s Day, we created a campaign to reconnect with them through a simple question: what car would make your childhood self proud of who you’ve become? Execution The idea transformed children’s drawings into real Jeep models, turning a childhood dream into something within reach, along with a special offer to come back.