Hermes Pardini | Branding Campaign

Hermes Pardini is one of the most traditional healthcare brands in Minas Gerais, with more than 65 years of history caring for generations of families. The challenge was to strengthen the brand and reconnect people with a sense of Minas pride, without relying on obvious regional clichés or stereotypes.

Insight:

People from Minas Gerais are known for being welcoming, attentive and protective of the people they love.
So instead of showing where mineiros live, we decided to show how mineiros care.

Campaign Concept:

The way we care.

A concept that sees care as a behavior, not just a service - inspired by trust, closeness and family traditions.

We don’t ask for trust. We earn it.

Take care of your health with Hermes Pardini.

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